Strike when your customer is in the mood to buy
In this digital economy, simply reaching out to customers is not enough – it is important for brands to engage each customer intelligently and be able to do this at scale. SAP Marketing Cloud enables you to have intimate knowledge of your individual customer’s likes, dislikes, and buying behaviors real-time, allowing you to influence their decision making.
Dynamic Customer Profiling. Develop a consolidated view of customer data from browsing, social media, in-store purchases, customer service calls, and back office account information. Use the holistic information to understand their interests and anticipate their intent.
Segments, Campaigns, and Journeys. Identify and build accurate target audiences and segments. Orchestrate cross-channel campaigns driven by machine learning to deliver personalized experiences at scale.
Commerce Marketing. Deliver seamless customer experiences from browsing to buying by leveraging previous interactions to drive personalized shopping experiences.
Loyalty Marketing. Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.
Lead Management and Nurture. Drive greater demand and improve sales effectiveness. Get your sales and marketing teams working together. Generate and nurture leads, and then hand them over to Sales along with the insights needed to successfully convert deals and drive revenue.
Customer Attribution. Understand what works and what doesn’t with closed loop measurement of both digital and offline marketing activities together in one view. Use multi-touch attribution to accurately measure each channel’s impact – and optimize your marketing accordingly.
Marketing Analytics. Understand the performance of all your marketing activities with centralized performance management. Make data-driven decisions with self-service visualization, analytics, and dashboards.
Marketing Planning and Performance. Be clear about your goals and how you will achieve them. Increase the transparency of marketing plans, processes, and assets. Make data-driven decisions with real-time insights into budgets, expenses, and product availability.